Today's small business requires not just a compelling online presence, but a strategy that includes all aspects of an internet presence. You really want to obtain a proper mix of these strategies and just like adding the right amount of sweetener, cream and syrup to your coffee, finding the right balance of ingredients is often difficult for small business firms without large technical and marketing budgets.
A common word today, but continuous innovation and openess to new advances in technology are what will help set you apart from your competitors.
One innovation is not enough, there must be constant developmen and delivery that builds and iterates on that innovation. The search for that perfect cup of coffee is never over.
Reaching out and finding partners that will help enhance your business in any/all facets. It's like having the right mix of coffee beans for that perfectly cup of coffee!